"Our vision is to create a global diamond commodity exchange that will allow diamonds to be traded like any other financial asset. Using innovative technology and the power of Blockchain to trade diamonds, we will generate a diamond boom that will add billions to the market and open up opportunities for investors."

-(Saar Levi), CEDEX CEO

How CEDEX is
Changing the Status Quo

At CEDEX, we’re transforming diamonds into a new commodity and making the diamond market accessible to everyone. Using Blockchain technology to transform diamonds into digital assets and advanced machine-learning algorithms to rate the exact value of any diamond, we’re creating a solid investment asset for trading that will increase diamond supply and demand, and revolutionize a traditionally-closed market.

How We’re Creating a
Diamond
Financial
Market

The current diamond market is worth $90B. However, the diamond financial investment market is only worth $1B. This large discrepancy is the result of three main obstacles hindering the diamond financial market: a lack of pricing transparency, liquidity and standardization. CEDEX overcomes these obstacles to create the first diamond commodity exchange with technology that rates diamonds, allowing them to be easily traded on our exchange, with no prior diamond knowledge required. Together, we are creating a secure and transparent investment market, currently estimated at $350B.

Q1 2017

  • Market Research
  • Technical Feasibility
  • Assessment
  • Starting "DEX" Development

Q2 2017

  • Team Build Up
  • Business Strategy Implementation of Blockchain Technology

Q3–Q4 2017

  • Smart Contract Development
  • Marketing Strategy
  • Token-Sale Security Audits
  • "DEX" Alpha Launch

Q1 2018

  • Token Pre-Sale Offering
  • Token-Sale Offering - Over 30 Million CEDEX Coins Sold
  • CEDEX Platform Development

Q2-Q3 2018

  • CEDEX Coin Listed on Exchanges
  • CEDEX Platform Development

Q4 2018

  • Launch of CEDEX Exchange
  • Filing for Financial Regulation under MIFID

Q1 2019

  • Adding ETH and BTC to the Wallet

Q3 2019

  • Adding Fiat to the Wallet

Q4 2019

  • MIFID Financial Certification: Start Launch of Financial Products: Shared Investment, Category, Basket, Short Sale

Q1 2020

  • Geo Expansion to Asia and Japan

Q2 2020

  • Geo Expansion to US

2017

2018

2019

2020

2017

Q1 2017

  • Market Research
  • Technical Feasibility
  • Assessment
  • Starting "DEX" Development

Q2 2017

  • Team Build Up
  • Business Strategy Implementation of Blockchain Technology

Q3–Q4 2017

  • Smart Contract Development
  • Marketing Strategy
  • Token-Sale Security Audits
  • "DEX" Alpha Launch

2018

Q1 2018

  • Token Pre-Sale Offering
  • Token-Sale Offering - Over 30 Million CEDEX Coins Sold
  • CEDEX Platform Development

Q2-Q3 2018

  • CEDEX Coin Listed on Exchanges
  • CEDEX Platform Development

Q4 2018

  • Launch of CEDEX Exchange
  • Filing for Financial Regulation under MIFID

2019

Q1 2019

  • Adding ETH and BTC to the Wallet

Q3 2019

  • Adding Fiat to the Wallet

Q4 2019

  • MIFID Financial Certification: Start Launch of Financial Products: Shared Investment, Category, Basket, Short Sale

2020

Q1 2020

  • Geo Expansion to Asia and Japan

Q2 2020

  • Geo Expansion to US

Meet the team

The CEDEX project was founded by a team of experienced professionals that possess a wealth of knowledge about financial markets, online marketing, diamonds and financial technologies. With over 100 years of combined experience, CEDEX is fueled by a great team of thinkers, leaders and visionaries who see long-term vision and opportunity in disrupting the current diamond market.

Saar Levi

CEO & Co-Founder

Saar Levi

CEO & Co-Founder

Saar has been an entrepreneur since 1993. He has over 15 years’ experience in the global financial markets and has held senior roles in leading financial institutions such as Lehman Brothers, Barclays Capital and Intesa Sanpaolo (Banca IMI). He served as the CEO of Luxembourg Art Exchange and was the founder and CEO of LEM Management Ltd.

Ronen Priewer

Founder

Ronen Priewer

Founder

Ronen is an entrepreneur with over two decades of experience in and knowledge of the diamond industry. A sought-after consultant, he has worked primarily in Asian markets, specializing in technology consulting and financial software. He was CEO at F&C, which focuses on joint ventures with international software companies seeking to enter the Chinese market and is the founder and managing director of the diamond brands LeLumiere and Masaor.com.

Shahaf Tzaig

COO

Shahaf Tzaig

COO

Shahaf has over 15 years of managerial experience and 11 years in managing operations including customers business development, customers satisfaction, customers support, deployments, large scale project management & development centers. He is an expert in making things happen and proven ability to lead software development and operations groups to maximize their throughput. During the last 3 years, Shahaf had gains vast knowledge in online trading platforms.

Yohai Shilon

Director Business Development

Yohai Shilon

Director Business Development

Yohai is an experienced business development and operations professional. He served as a director and a commercial officer at Final, a top-tier algorithmic trading group for six years. Yohai is a member of the Israeli BAR and also holds an MBA as well as a L.L.B. & B.A. (Business Administration), (both Magna Cum Laude).

Assaf Meiry

VP Product

Assaf Meiry

VP Product

Assaf provides leadership, vision and roadmap to the company. Assaf spent the past 8 years sharpening his knowledge and skills in the online financial markets, taking leading product positions and creating financial trading tools, marketing automation technologies and actionable business intelligence platforms. Assaf works closely with the development teams, crafting the product and counselling on the blockchain matters.

Avner Levinstien

CTO & Senior Blockchain Developer

Avner Levinstien

CTO & Senior Blockchain Developer

Avner has been a software developer and software architect since 1987. He has extensive experience using open source software stacks and development tools.

Ariel Lilaev

Adv. - Legal & Compliance Director

Ariel Lilaev

Adv. - Legal & Compliance Director

Ariel joined CEDEX after working for almost 5 years in a financial institution's legal department (bank), specializing in compliance. His responsibilities included establishing and maintaining compliance programs regarding FATCA (Foreign Account Tax Compliance Act), CRS (Common Reporting Standard /Automatic Exchange of Information) (AEOI), QI (Qualified Intermediary - Financial Institutions), OFAC (Office of Foreign Assets Control), sanction regulation, administrative enforcement of securities and AML (anti-money laundering). Ariel is also a member of the WFDB (World Federation of Diamond Bourses) with vast experience in diamond industry business development.

Yonatan Hyman

Head of Marketing

Yonatan Hyman

Head of Marketing

Yonatan has 15 years of experience in the online marketing world. Focused on delivering ROI-positive traffic to B2B & B2C products, across ,multiple verticals. Worked for several start ups, namely Wix, Taboola & Flok. Has a BA in Industrial Design from Shenkar Inst.

Yael Eckstein

Head of Marcom

Yael Eckstein

Head of Marcom

Yael has worked in the financial/online gaming industry for the past six years and has experience in both B2B/B2C marketing. She has experience in event planning and public diplomacy and was recognized as a winner of the national L’Oréal award for a new product launch. Yael holds a BA in Business and Marketing from the Interdisciplinary Center.

Olga Chefranova

Marketing Coordinator

Olga Chefranova

Marketing Coordinator

Creative and tech oriented Marketing Project Manager and Copywriter. Specializing in content creation, scripts optimization and lead generation. Proficient in all aspects of media/content marketing materials for the following purposes: websites content, SEO, SEM, PPC, Affiliation, Email Marketing funnel implementation, etc.

Allen Langner

Head of Trading Desk

Allen Langner

Head of Trading Desk

Allen joined Cedex to design all aspects related to coin management. As such, he is responsible for providing liquidity to Cedex coin trading within the Cedex platform, and on the exchanges where it is listed. In addition, he is responsible for all risk management methodology and the hedging of the company's risk in the Cedex coin and other cryptocurrencies. Allen has extensive, 20 years worth of experience in the hedge fund industry, where he traded and provided liquidity to a variety of asset classes and derivatives.

Aviv Balassiano

Senior Development Manager

Aviv Balassiano

Senior Development Manager

Aviv worked for a hi-tech company in the financial industry for eight years and has experience in financial asset evaluation algorithms. Using AKKA and Vertx, he has developed large-scale applications with non-blocking technologies that can handle a lot of concurrency using a small number of CPUs.

Yakov Morer

Senior Front-end Developer

Yakov Morer

Senior Front-end Developer

Yakov has seven years’ experience within the hi-tech financial industry, developing complex and scalable web applications. He is skilled in problem solving and coming up with providing out-of-the-box solutions in short time periods. Yakov also has experience in leading international dev-teams.

Oryan Pinchevski

Back-end Developer

Oryan Pinchevski

Back-end Developer

Oryan has experience as a software developer. Using Java and other technologies, he has developed full-scale enterprise applications with backend and frontend components. Oryan has high-level development capabilities, and is able to develop applications from scratch using various technologies.

Kateryna Gordieieva

Senior QA Engineer

Kateryna Gordieieva

Senior QA Engineer

Kateryna specializes in front-end and back-end testing in web app and mobile web. She has almost four years of experience in testing Forex and trading platforms. She was involved in the testing of a new crypto gateway payment method. In addition, she has spent two years working in quality assurance and has practical experience in maintaining quality management systems.

Aleksandr Rebenok

Database Administrator

Aleksandr Rebenok

Database Administrator

Aleksandr has been an SQL developer for over 14 years. He has more than 12 years of database administrator (DBA) experience. In addition, he has over 10 years’ experience as a database architect.

Maria Costner

Business Development Manager

Maria Costner

Business Development Manager

Maria is a customer relations expert with over four years’ experience. She has worked in operations, sales and marketing within the online industry and is also involved in product testing and development of new business opportunities.

RESHEF SHIRE

COMMUNITY MANAGER

RESHEF SHIRE

COMMUNITY MANAGER

Reshef has spent over a decade in the world of customer support, community management and social media within the gaming industry working for Victor Chandler & and TitanBet. He previously worked for Forum Film LTD and also has extensive experience with copy and creative writing.

Eden Sand

Project Manager

Eden Sand

Project Manager

Eden has extensive experience in the institutional Fintech sector. Over the past five years, she has grown her expertise in B2B business development while also becoming a highly proficient project manager within the financial technology field.

Itay Regev

BI Developer

Itay Regev

BI Developer

Itay has over five years’ experience as a business intelligence end-to-end developer. He has experience in ETL, ODS, DWH and OLAP design and implementation and has worked with multiple visualization tools. Itay has strong mathematics and statistic capabilities with experience in various data mining techniques for classification and regression analysis. He is a blockchain and cryptography enthusiast.

Shigeo Akiyama

Japan Director

Shigeo Akiyama

Japan Director

Shigeo has 30 years’ experience in the Japanese financial industry. He has licenses in sales for JADA, FFAJ, CFAJ and as the Regular Member’s Internal Administrator. He joined TechFinancials in 2012 and heads the company’s Japan office. Shigeo acted as CEO for all TechFinancials Japan activity, which included business activities, crypto/virtual currency payment and all client agreements and support. Previously, he was a risk management and compliance manager in an online Forex firm.

Calvin Hau

Asia Business Development

Calvin Hau

Asia Business Development

Calvin has spent over seven years in the institutional Fintech sector, specializing in business development of Forex & Commodity e-trading tech. He has extensive experience in white label, API integration, eFX platform, derivatives and FX trading aggregation. Calvin was previously head of an institutional e-FX business development team in a major Swiss Forex bank and a leading prime liquidity tech firm in the Asia region.

Reina Lee

Korean Market Consultant

Reina Lee

Korean Market Consultant

Reina is a multilingual marketing consultant with an advanced degree in business, specializing in business development, marketing and communication. She has worked across the globe for Cartier, Shesheido, Heineken, Pepsi and HyundaiCard.

Show the complete team

Our Partners

Techfinancials

In collaboration with IDEX

In collaboration with Malca-Amit

TechFinancials Inc. [AIM:TECH] has provided incubation and financing for the CEDEX project by way of a loan, for which the company was granted an option to be the holder of 92% of CEDEX. TechFinancials Inc. is a leading developer of financial trading technologies. Its experienced team of software and technology developers, financial engineers and online marketing experts provide development services for creating the trading technology, alongside the CEDEX team.

Techfinancials

IDEX–International Diamond Exchange – is the leading online diamond-trading platform for professional diamond traders located in cities such as Antwerp, Mumbai, Ramat Gan and New York. IDEX reach into the professional diamond trading is comprehensive - more than 7,000 professional traders use the system regularly; more than 75% of the supply chain inventory is featured on the system. IDEX prices and data have become one of the industry standards. IDEX is a leader and innovator in diamond pricing products. The widely used and followed IDEX Diamond Index has been published continuously since 2004 and is the first and oldest index based on actual listing data.

In collaboration with IDEX

Malca-Amit is a leading logistics services provider for the global diamond industry. Through its international network and capabilities, the company provides secure solutions specially tailored to the unique requirements of the diamond industry. Services include logistics, security and guarding, customs clearing and brokerage, bonded warehousing, vaulting and on-demand special operations.

In collaboration with Malca-Amit

Saar Levi

CEO & Co-Founder

Saar Levi

CEO & Co-Founder

Saar has been an entrepreneur since 1993. He has over 15 years’ experience in the global financial markets and has held senior roles in leading financial institutions such as Lehman Brothers, Barclays Capital and Intesa Sanpaolo (Banca IMI). He served as the CEO of Luxembourg Art Exchange and was the founder and CEO of LEM Management Ltd.

Christopher Bell

Co-Founder

Christopher Bell

Co-Founder

Christopher Bell has 20 years’ experience in the gambling industry and was the chief executive officer of Ladbrokes plc until his departure in 2010. He joined Ladbrokes plc in 1991 and became managing director in 1994 before joining the board of Ladbrokes plc in 2000 (known as Hilton Group plc until 2006). Mr Bell is the independent non-executive chairman of XL Media plc, a senior independent director of Quintain Estates and Development plc, a non-executive director of Spirit plc and a member of the Responsible Gambling Strategy Board which advises the UK government on gambling policy. Prior to joining Ladbrokes plc, Mr Bell held senior marketing positions at Victoria Wine Company Limited and Allied Lyons plc.

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